Tapping into taboos

Tapping into taboos

Startups are in a battle for the survival of the fittest. Fledgling companies must compete for capital and in Canada, where investor dollars are few and far between, that means getting to market faster than your competitors. Those who have figured out their brand...

What is the business of health care?

With many large, older, established companies filing for Chapter 11 Bankruptcy, what lessons can be learned for the business of health care? Whereas doctors and hospitals focus on producing health care, what people really want is health. Health care is just a means to...